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Feb 18, 2010

Postal CD






During the very last year of bachelor study, two friend of mine and I decided to start our business, this was result of our first try to make money from our ideas. Mini CD's had been just presented in a computer fair in Taiwan , I ordered some and I used to utilize them for making a demo and catalog CD's for companies. very same way that nowadays companies give you flash memories to pass on their presentations...

"What if we make a combination of postcard and multimedia CD and include a post card with a auto-run multimedia mini CD full of music, pictures and screensaver?" That was the idea and we made it... I prepared a number of 20 different postcards and multimedia Cd's with different themes . Subjects like flowers, Love, Valentine day, Fun, Pets, Monuments, etc... It was also a part of our promotion plan for our new born studio as we wanted to increase our brand awareness. Despite our efforts it was not a commercial success though, since we were new to this market and the problem was that still very very few people had personal computers in Iran... (Talking about year 2003)

I still like our name: "SHEEVEH" which means "Appealing method" in Persian.



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